Neil Finnie

Neil Finnie is co-founder of PerfectRebel, a UK management consultancy incorporated in September 2024 and based in Manchester. According to Finnie and co-founder Jonathan Potter, the firm was created because "organisations needed to be inspired to do things differently if they want to get a different result." The firm focuses on helping bold leaders reframe their thinking, rewire their business, and reskill their people through a unique business agility approach.

Finnie has spent 30 years helping organisations achieve sustained performance shifts through change and transformation, with experience across utilities, financial services, construction, transport, manufacturing, and retail sectors. His core competencies include change management, business transformation, coaching, stakeholder management, and management consulting.

Finnie studied English Language and Literature at the University of Edinburgh from 1987 to 1991. Prior to founding PerfectRebel, he held roles at ChangeThriveGrow Ltd, Project One, and was involved in "thinking about what's next" ventures.

Career History

• Co-Founder, PerfectRebel (2024–present)
• ChangeThriveGrow Ltd (prior role)
• Project One (prior role)

What Neil Finnie could bring to his co-founder role at PerfectRebel: Drawing on three decades of documented transformation expertise across diverse sectors and his background in change management, Finnie is positioned to drive the consultancy's mission of helping organisations challenge conventional approaches. His experience coaching leaders through complex transformations and his collaborative partnership model suggest he could bring practical, field-tested transformation methodologies to clients navigating digital and AI-driven change.