Michael John Sneesby

Michael John Sneesby became CEO of MBC Group on May 1, 2025, succeeding longtime leader Sam Barnett. MBC Group is a Saudi media conglomerate and the leading media group in the Middle East and North Africa, widely described as the region's largest broadcaster, with operations including approximately 13 free-to-air television channels and three radio stations.

Sneesby most recently served as CEO of Nine Entertainment from 2021 to 2024 and was the CEO and founder of Stan, which he built into one of the most successful streaming platforms. He also served as CEO of the e-commerce platform Cudo, and as Vice President of IPTV at Intigral.

Sneesby has demonstrated success in applying global technology trends to local markets, with a strong focus on digital innovation, media growth, and strategic partnerships, and has led large-scale commercial, studio, and sports rights deals.

Education

Sneesby holds a Master of Business Administration from Macquarie University and a Bachelor of Engineering in Electrical Engineering from the University of Wollongong, Australia.

Career History

• CEO, MBC Group (2025–present)
• CEO, Nine Entertainment (2021–2024)
• CEO and Founder, Stan streaming platform (2013–2021)
• CEO, Cudo e-commerce platform
• Vice President of IPTV, Intigral

What Sneesby could bring to MBC Group: His track record building Stan into a successful streaming venture and steering Australia's largest media company through digital transformation positions him to accelerate MBC's streaming initiatives (particularly MBC Shahid) and drive regional content innovation. His experience navigating technology-driven media transitions and managing large-scale media portfolios aligns directly with MBC's ambitions for growth following its 2024 IPO on the Saudi Exchange.