Marwah Fadel

Career Overview

Marwah Fadel has been appointed as the first Director-General of the Community-Managed Virtual Authority under the Presidential Court of the UAE. She is recognized as a storyteller who specializes in crafting media narratives that resonate with audiences and align with brand goals.

Fadel brings multidisciplinary experience in media and strategic communications gained through her career in the Abu Dhabi Government, private sector and federal government. Her expertise lies in conceptualizing and executing innovative content that engages, informs, and inspires audiences.

Education

Fadel holds a Master of Arts in Strategic Public Relations and a Bachelor of Science in Tourism and Cultural Communications from Zayed University's College of Media and Communications. She is part of the fourth cohort of the UAE National Experts Programme's media track. Her professional development achievements include participation in the Think Tank: Advanced & Multimodal Storytelling For Change at the Centre for Strategic and International Studies (CSIS), Advanced Media and Public Speaking training with Deraya Speakers and the Ministry of Foreign Affairs, Resilient Leadership Sprint from IMD Business School, and Design Thinking from Stanford University Graduate School of Business.

Career History

• Director of Communications and Public Relations, Emirates Foundation
• Abu Dhabi Media Office – where she spearheaded the creation of a production house focused on promoting Emirati narratives across diverse sectors in the UAE
• Various roles in federal and Abu Dhabi governments, private sector, and freelance projects

What Marwah Fadel Could Bring to the Community-Managed Virtual Authority

Drawing on her extensive background in strategic communications and public-private sector experience, Fadel is well-positioned to lead the Authority's mission of community participation and national development. Her track record of crafting compelling media narratives and promoting UAE values through innovative storytelling platforms, combined with her participation in advanced leadership programs, positions her to effectively mobilize diverse community members—young professionals, academics, entrepreneurs, and retirees—toward collaborative problem-solving and national project development.