Landen Fredrick

Landen Fredrick is the President and Chief Executive Officer of Mannatech, a global health and wellness company specializing in nutritional products. Fredrick was promoted to the CEO position effective April 1, 2024, following a carefully executed succession plan. He also serves as Chairman of the M5M Foundation, a non-profit organization dedicated to combating childhood malnutrition worldwide.

Fredrick earned his B.A. from Abilene Christian University with an emphasis on International Business and later earned his MBA from Amber University. With extensive experience in sales, marketing, operations, and business development, Landen is well-positioned to lead Mannatech into its next phase of growth.

Career history

• Senior Director of Business Development Solutions at Mannatech (2006) — joined Mannatech in this role
• VP of North America Sales Operations at Mannatech
• VP of Global Operations at Mannatech
• Chief Sales and Marketing Officer at Mannatech — during this tenure, he enhanced Mannatech's sales and marketing efforts, achieved significant milestones, and spearheaded the formation and expansion of the M5M Foundation
• President and Chief Operating Officer of Mannatech (June 2023) — promoted to oversee day-to-day operations and strategic initiatives
• President and Chief Executive Officer of Mannatech (April 2024–present)

What Landen Fredrick could bring to the role of President and CEO at Mannatech: Fredrick's two-decade tenure and deep expertise in the company's global operations, combined with his proven track record in sales and marketing transformation, positions him to drive operational excellence and sustained growth. His leadership of the M5M Foundation demonstrates a commitment to corporate social responsibility, while his international business education suggests capacity for expanding Mannatech's global footprint further during market transitions.