JT Batson

JT Batson has served as CEO and Secretary General of the U.S. Soccer Federation since September 2022, leading major initiatives to grow and strengthen the game at every level across the country. A passionate and strategic leader, Batson has played a key role in shaping the future of soccer in the U.S., including driving the creation of the Arthur M. Blank U.S. Soccer National Training Center and supporting the hiring of USWNT head coach Emma Hayes and USMNT head coach Mauricio Pochettino. Under his leadership, U.S. Soccer launched The U.S. Way and Soccer Forward, the legacy program for the 2026 FIFA World Cup.

Batson holds a B.A. in Political Science from Stanford University, where he earned the J.E. Wallace Sterling Award. As an undergraduate, he worked with the Stanford men's and women's soccer programs as a student assistant focused on recruiting, soccer operations, marketing, camps and fundraising, and also worked with the Stanford men's basketball team. He now serves on Stanford's Undergraduate Cabinet and has guest lectured at the University's Hasso Plattner Institute of Design and Graduate School of Business.

Before joining U.S. Soccer, Batson built a successful career as an executive and entrepreneur in media, advertising, and technology. He was CEO and co-founder of Hudson MX, a software company based in New York and Atlanta. Founded in 2016, Hudson MX focuses on workflow and financial software for the advertising ecosystem.

Career history

• CEO and co-founder, Hudson MX (software company)
• Entrepreneur in Residence, Greylock Partners and Accel Partners
• Chief Revenue Officer, Cumulus Media
• President of Digital, Donovan Data Systems / Mediaocean
• EVP Revenue and Global Development, Rubicon Project
• Early employee, Mozilla (Firefox browser international growth)

A lifelong member of the soccer community, Batson played club soccer for Augusta Arsenal growing up in Georgia and later helped run the club while serving as a referee and referee assignor. He has been a coach, referee, referee assignor, and field volunteer, and continues to give back as a member of the Augusta Arsenal Soccer Club advisory board. The first software Batson ever worked on was for the assignment of youth soccer referees for tournament organizers, and he paid for college, in part, by working soccer camps.

What JT Batson could bring to U.S. Soccer CEO and Secretary General: Batson's combination of large-scale organizational leadership in media and technology sectors, paired with deep grassroots soccer knowledge and two-year execution of transformational strategies, positions him to drive operational excellence and innovation across the federation. His track record scaling companies and establishing strategic funding mechanisms, such as spearheading the U.S. Soccer Development Fund, demonstrates ability to build sustainable growth models for complex, mission-driven organizations during critical periods like World Cup preparation.

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