Johan Brand holds a MSc in Business Economics, an LL.M. in Corporate Law, and an LL.M. in Private Law, all from Erasmus University Rotterdam, The Netherlands. He began his career in brand management at Procter & Gamble Benelux from 1986 to 1991, followed by roles at PepsiCo as Head of Marketing (1991–1993) and Director of the Pepsi-Cola International Management Institute (1993–1995).
In 1995, Brand transferred to Egon Zehnder, a privately held executive search firm, initially operating from Amsterdam and becoming a Senior Partner in Dubai since 2008. He served at Egon Zehnder from 1995 to 2016 as both Partner and Consultant (1995–2008) and Senior Partner and Consultant (2008–2016). At the end of 2016, he established Johan Brand Leadership Advisory DWC-LLC, focusing on the GCC region. His firm works with Chairmen and Family Heads to strengthen their Boards' capabilities and enhance their Boards' effectiveness, operating in a bespoke manner relevant to the specific needs of companies in the GCC Region, whether stock-listed, family-owned or government-related.
Career History
- Managing Director, Johan Brand Leadership Advisory DWC-LLC (November 2016–present)
- Senior Partner and Consultant, Egon Zehnder (January 2008–January 2016)
- Partner and Consultant, Egon Zehnder (January 1995–January 2008)
- Director, Pepsi-Cola International Management Institute, PepsiCo (January 1993–January 1995)
- Head of Marketing, PepsiCo (January 1991–January 1993)
In his current role, Brand serves as member of the board and Chairman of the Nomination and Remuneration Committee at Cenomi Centers, alongside board memberships at Ma'aden, Savola Group, and other regional organizations. What Johan Brand could bring to his role as Nomination and Remuneration Committee Chair at Cenomi Centers: Brand's extensive background spanning over three decades in consumer goods brand management, executive search, and board-level governance advisory positions him uniquely to guide nomination processes and remuneration strategies. His deep expertise in leadership assessment and succession planning—developed through his years at Egon Zehnder and his bespoke advisory work across GCC-region family offices and corporate boards—suggests he would bring rigorous, objective criteria to director selection and executive compensation decisions aimed at enhancing board effectiveness.
Facts compiled by Executive Moves from publicly available news and press releases on 26 September 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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