James Watts

James Watts is the Managing Director of Databarracks, the business & technology resilience specialists. He is a business development, marketing and partnering professional with strong commercial skills, having worked for innovative technology software companies for over 20 years. His educational background includes a Marketing Week Mini MBA with Mark Ritson.

Watts is recognized for his expertise in cloud infrastructure and business resilience, specifically advocating for multi-cloud strategies to mitigate risks from cloud provider concentration. He leads Databarracks, which provides managed services covering Data Protection, Backup, Disaster Recovery, Public Cloud and Business Resilience.

Career History

• Managing Director at Databarracks (current)
• Led Databarracks' acquisition of 4sl approximately three years prior to November 2024, making the company the UK's largest Commvault Managed Service Partner
• Oversaw Databarracks' acquisition of COOLSPIRiT in November 2024, adding Commvault Solution Provider and CASP capabilities

What James Watts could bring to his role as Managing Director at Databarracks: Given his extensive background in technology sector business development and partnership strategy, combined with his demonstrated expertise in multi-cloud resilience and cyber risk mitigation, Watts is well-positioned to drive Databarracks' strategic growth through targeted acquisitions and market expansion. His thought leadership on cloud oligopoly risks and business continuity challenges positions him to shape industry conversations around data protection and organizational resilience during an era of increasing cyber threats.