Iain Fox

Iain Fox was appointed VP Growth – Public Sector at Purple on May 15, 2026, in a newly created role designed to spearhead the company's expansion across local government and the public sector. In this position, Fox will help authorities transform public Wi-Fi into a strategic asset for community intelligence and digital inclusion.

Fox brings extensive commercial leadership experience gained across technology-driven businesses and high-growth start-ups. He is recognized as an advocate for leveraging digital infrastructure to improve everyday lives, having spent over a decade working closely with local authorities and public sector organizations to bridge the digital divide. His focus at Purple centers on helping councils and public bodies unlock data intelligence within their networks to drive smarter decision-making and deliver more inclusive services.

The appointment comes as Purple strengthens its public sector presence following its partnership with Newcastle City Council to deliver a unified, city-wide WiFi network.

What Iain Fox could bring to VP Growth – Public Sector at Purple:

With over a decade of documented experience engaging with local authorities and public sector bodies on digital transformation, Fox brings both credibility and established relationships in the government market. His track record advocating for digital inclusion positions him to navigate complex public sector procurement processes and articulate the strategic value of WiFi-as-intelligence, moving beyond traditional connectivity narratives to position Purple's analytics capabilities as essential tools for community engagement, economic development, and equitable service delivery.

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