Cynthia Monroy was appointed Managing Partner of 617 Collective LLC in January 2026, a New York-based holding platform dedicated to the creative economy, encompassing marketing, public relations, influencer marketing, and creative services. In this role, she leads day-to-day operations across the 617 Collective platform, oversees portfolio company performance, drives the integration of shared services, and establishes operational discipline as the firm accelerates expansion through organic growth and strategic acquisitions.
Monroy is a Certified Public Accountant (CPA) and holds a Master's in Management from IPADE Business School. She previously served as CFO of Band of Insiders, where she played a key role in the agency's international expansion and led multiple strategic acquisitions. Monroy brings extensive experience in agency leadership, talent management, and operational strategy, with a recognized track record of scaling founder-led organizations from early-stage startups into multi-market, internationally operating agencies, with a focus on strengthening governance structures and building scalable operational frameworks.
Career history
- Managing Partner, 617 Collective LLC (January 2026–present)
- CFO, Band of Insiders
What Cynthia Monroy could bring to her Managing Partner role at 617 Collective: With her background scaling founder-led agencies through international expansion and M&A integration at Band of Insiders, combined with her CPA credentials and finance expertise, Monroy is well-positioned to operationalize 617 Collective's multi-platform acquisition strategy. Her track record of building governance structures and scalable operational frameworks aligns directly with the firm's mission to provide operational discipline while preserving founder-led independence across its growing portfolio of creator-focused agencies.
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