Bruno Cardinali

Bruno Cardinali was recruited as Chief Marketing Officer of Pura Vida Miami in June 2026, bringing more than two decades of marketing leadership across fast casual, foodservice, beverage, and global consumer brands. Cardinali graduated from FAAP (Fundação Armando Alvares Penteado) in São Paulo, Brazil, with a degree in Advertising & Communications.

Career History

• Global CMO of Oakberry – Scaled marketing across approximately 1,000 locations in nearly 50 countries through high-profile partnerships in sports and culture
• CMO of Popeyes Louisiana Kitchen – Led the launch of the Popeyes Chicken Sandwich that sparked the famous Chicken Sandwich Wars, which became the biggest launch in QSR history
• Head of Marketing for Latin America at Burger King
• Multiple marketing roles at Unilever in Brazil, Mexico, Australia, and the United States spanning nearly 15 years

Beyond his Popeyes success, Cardinali led award-winning campaigns including the "Traffic Jam Whopper" in Mexico and has been recognized with multiple marketing awards for innovation and advertising. He brings a unique blend of brand-building, digital marketing, and scaled growth experience to support Pura Vida Miami's expansion.

What Cardinali could bring to Pura Vida Miami: His proven track record scaling premium food and beverage brands across international markets, combined with expertise in cultural marketing and digital-first campaigns, positions him to expand Pura Vida's national footprint while maintaining brand authenticity, skills directly aligned with the company's post-acquisition growth phase.

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