Basel Al-Harbi

Basel Fayez Ethaar Al-Harbi was appointed CEO of Naf Company for Feed for Industry on February 24, 2026, ending his tenure as Acting CEO from September 1, 2025. Naf Company is a Saudi Arabia-based company that produces feed for livestock, poultry, and birds, with products including poultry feed formulated according to growth stage and production type, cattle feed developed based on livestock production requirements, and bird feed designed for various bird species.

Al-Harbi previously worked as the company's procurement manager from July 2024 to August 31, 2025, and supervised the operations and personnel department from March 2023 to February 2024. He holds a bachelor's degree in cybersecurity. Since assuming the CEO role, Al-Harbi has focused on operational expansion: Naf launched its second production line during H1 2026, leading to improved operational capabilities and ability to meet growing demand.

Al-Harbi pointed out that the company is focusing in the coming phase on strengthening its position in the feed sector by expanding into new markets, growing its customer base, and maximizing utilization of existing production capacity. The company is working to enhance supply-chain resilience and diversify sources of supply, while efficiently managing inventory and procurement to mitigate the impact of global market volatility.

Career history

• Chief Executive Officer, Naf Company for Feed for Industry (February 24, 2026–present)
• Acting Chief Executive Officer, Naf Company for Feed for Industry (September 1, 2025–February 24, 2026)
• Procurement Manager, Naf Company for Feed for Industry (July 2024–August 31, 2025)
• Operations and Personnel Department Supervisor, Naf Company for Feed for Industry (March 2023–February 2024)

What Basel Al-Harbi could bring to his role as CEO of Naf Company for Feed for Industry: Al-Harbi's combination of operational management experience, procurement expertise, and cybersecurity background positions him to drive digital transformation and supply-chain modernization in the feed sector. His rapid ascent through internal operations and procurement roles demonstrates strong organizational knowledge of Naf's business model, while his technical education suggests capability to implement technology-driven efficiency improvements as the company pursues its strategic goal of market expansion and operational optimization through its new production capacity.