Amina Taher

Amina Taher is an Emirati business leader who has been appointed Chairwoman of the Arab Fashion Council, placing her at the helm of an organisation representing 22 nations across the Arab League. Her career spans more than two decades at the forefront of marketing, innovation and transformation, and she brings expertise in brand strategy, communications, and public affairs to a position intended to deepen the Council's institutional and diplomatic reach.

Taher holds an MBA from London Business School and an MPA degree from Harvard University's Kennedy School. She was the youngest member of the inaugural Executive MBA Dubai programme when London Business School opened the campus in 2007, at age 24. Throughout her career, she has demonstrated commitment to mentoring women in business and championing empowerment across industries.

Before her appointment to the Arab Fashion Council, Taher served as Chief Marketing Officer of Wio Bank and previously held the position of Vice President of Marketing at Etihad Airways, where she joined in 2014 and advanced through positions including Head of Corporate Communications and Group Vice President of Corporate Affairs. She also serves on the boards of The Marketing Society and the Effie Lions Foundation.

Career History

• Chief Marketing Officer, Wio Bank (current as of 2026)
• Vice President of Marketing, Etihad Airways
• Group Vice President of Corporate Affairs, Etihad Airways
• Head of Corporate Communications, Etihad Airways
• Head of Communications and Social Development, Mubadala Investments (2010–2014)

What Amina Taher could bring to the Arab Fashion Council: Taher brings expertise in brand building, institutional partnerships, and government relations—areas critical to the Council's next phase of growth. Her track record of elevating global brand positioning at Etihad, combined with her deep understanding of regional business ecosystems and diplomatic channels, positions her uniquely to extend the Arab Fashion Council's influence from creative achievement into institutional and international partnerships. Her leadership philosophy—focused on legacy, empowering the next generation, and driving purpose-led change—aligns directly with the Council's mission to create opportunities for Arab designers on the global stage.