Company Overview
Tamara is a Saudi Arabian buy now pay later and shopping platform headquartered in Riyadh and founded in 2020. It operates in Saudi Arabia, the United Arab Emirates and Kuwait, and has expanded from consumer instalment payments into broader payments and banking services. The company is privately held.
Tamara became the first Saudi fintech unicorn on 18 December 2023, when it closed a 340 million dollar Series C round at a valuation of 1 billion dollars. The round was co led by Sanabil Investments, owned by the Public Investment Fund, and SNB Capital, with Shorooq Partners participating as a new investor alongside Pinnacle Capital and Impulse. Existing backers included Coatue, Endeavor Catalyst and Checkout.com. At the time of that round the company reported more than 10 million users and over 30,000 partner merchants.
In March 2025 Tamara received a full consumer finance licence from the Saudi Central Bank covering consumer finance and buy now pay later activity, becoming the first fintech startup to obtain one. The licence allows it to provide financing above 5,000 Saudi riyals.
Recent Leadership News
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Facts compiled by Executive Moves from publicly available news and press releases on 16 July 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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