HALA Payments, co-founded by Esam Alnahdi (Chairman) and Maher Loubieh (CEO), is a leading fintech player in the MENAP region headquartered in Riyadh, Saudi Arabia. Founded in 2017, the company provides digital payment solutions, business accounts, card issuance, payment and transfer services, and point-of-sale solutions to SMEs.
HALA has scaled to serve over 140,000 businesses and processes more than $8 billion of annual transactions. The company operates multiple entities in UAE, Saudi Arabia, and Egypt (including HALA Payments, HALA Cashier, and HALA Logistics). HALA is licensed by the Saudi Arabian Central Bank and the Financial Services Regulatory Authority in Abu Dhabi Global Market.
In September 2025, HALA closed a landmark $157 million Series B funding round co-led by TPG's Rise Fund and Sanabil Investments, representing one of the largest fintech Series B rounds in the Middle East. With approximately 650 employees, HALA operates in the Financial Services sector.
Recent Leadership News
In 2023, HALA appointed Saleem Arshad, former Revolut CTO, to lead technology capabilities. Esam Alnahdi, Co-founder and Chairman, noted the September 2025 Series B as "a turning point for HALA, reflecting our relentless pursuit of innovation and excellence in serving small businesses."
Facts compiled by Executive Moves from publicly available news and press releases on 26 May 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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