Haglöfs designs, develops and markets clothing, shoes and hardware for outdoor use from its head office in Alvik, Stockholm, Sweden. Founded in 1914 by Wiktor Haglöf, Haglöfs is a leading outdoor performance brand that designs, develops and markets clothing, footwear and hardware products which are sold in 28 countries. Haglöfs is sold in 28 markets via: Wholesale (direct accounts as well as through distributors), has e-commerce in 13 countries, and runs 12 own stores.
In 2022, the company sold products for SEK 976 million and had 238 employees worldwide, of which 190 were in Sweden. Haglöfs does not own any factories, but collaborates with a network of over 90 material suppliers and manufacturers of clothing, footwear and hardware across 17 countries.
Recent Leadership News
Andreas Lorenz, previously chief commercial officer, has been appointed as the new chief executive officer. Daniel Tseung, chairman of the board of Haglöfs AB and founder of the private equity fund LionRock Capital, which has owned the outdoor outfitter since early 2024, oversees the company's strategic direction. On the occasion of its 111th anniversary, the Swedish outdoor brand Haglöfs has made a strong comeback to the Chinese market by opening its first Brand Store at Kerry Parkside in Pudong, Shanghai.
Facts compiled by Executive Moves from publicly available news and press releases on 11 June 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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