Founded in 2008 and based in Riyadh, Saudi Arabia, Geidea specializes in digital banking technology and business management solutions, offering a 2-in-1 business solution that enables merchants to accept various payment types and manage their business operations through a single app. The company primarily serves financial institutions and small businesses in the retail and digital commerce sectors.
Geidea has over 1,000 employees, serves over 150,000 merchants, and provides more than 700,000 payment terminals in addition to ATM networks with 75% market share across the Kingdom. The company has raised a total of $267M and offers services in several locations across the GCC, including the United Arab Emirates and Egypt. Geidea is the official distributor of VeriFone and payment solution company in Saudi Arabia.
Recent Leadership News
In August 2025, Geidea appointed Pankaj Kundra as Chief Executive Officer of Geidea UAE, marking a significant milestone in the company's growth strategy. Pankaj brings more than 25 years of international experience in fintech, payments, and banking.
Facts compiled by Executive Moves from publicly available news and press releases on 23 May 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
To upgrade to a Premium Profile reach out to us at info@executive-moves.com.
Are you on the GEIDEA team?
This is a Light company page, auto-generated from public news coverage. Claim it to verify the company description, add logo and links, and control how your organisation is represented on Executive Moves.
Claim this company →
