The Competition and Markets Authority is the United Kingdom's competition and consumer protection regulator. Under the Digital Markets, Competition and Consumers Act it can find an infringement and set a penalty directly, without first persuading a court, with a ceiling of 10 per cent of global turnover or 300,000 pounds where that is higher.
In October 2026 the authority fined Wayfair, Appliances Direct and Gold's Gym (UK) Limited a combined 6.045 million pounds for misleading sales practices. Its senior director for consumer protection is Hayley Fletcher.
Facts compiled by Executive Moves from publicly available news and press releases on 19 October 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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