BPG is a fully-integrated agency with customer experience (CX) at its core, and since 1980 has helped ideas, initiatives and brands come to life, transform, and win hearts, minds and market share across the Arab world and beyond.
BPG Group is a leading integrated agency in the Gulf, specializing in customer experience and providing a variety of services including branding, advertising, media activation, PR, and social initiatives. BPG has a significant shareholding of WPP and is a member of WPP's Global Specialist Communications Group. The company was founded in 1980 by Avishesha Bhojani and is based in Dubai, United Arab Emirates.
As of July 2024, BPG Group has 201-500 employees. The company's annual revenue was $17.2 million in 2025. BPG operates across multiple geographies including UAE, Kuwait, and Saudi Arabia, with operations extending across multiple continents.
Recent Leadership & Recognition
BPG is experiencing 45% growth in UAE talent with key senior-level appointments including VP promotions for Benjamin Schwartz and Mara Carpencu Pop, and new Creative Directors Aaron Leung, Ahmed Otaibi and Nicolaas (Theuns) Van der Merwe. BPG's communications team was shortlisted for 8 categories at the PRCA MENA Awards 2024.
Facts compiled by Executive Moves from publicly available news and press releases on 26 May 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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