Fawaz Abdulaziz Alhokair Company (Cenomi Retail) announced rebranding to AFG International Company, effective in 2026. The company was established in 1990 and listed on the Saudi Stock Exchange (Tadawul) in 2006. AFG International operates more than 800 stores across 165 shopping malls in 8 countries, anchored by a retail platform spanning over 330,000 square meters. The company is managed by a workforce numbering more than 7,000.
The company's portfolio includes 47 leading brands across differing price points, from luxury to value in womenswear, menswear, children's and baby products, shoes, accessories, cosmetics, department stores and an award-winning food and beverage portfolio of 261 restaurants and coffee shops. Its reach extends across the MENA and CIS regions, with a diversified footprint in fashion, beauty, F&B, sports and entertainment. As of March 31, 2026, the company reported trailing 12-month revenue of $1.37 billion.
Recent Leadership & Strategic Development
Al-Futtaim acquired a 49.95% stake in Cenomi Retail for a total consideration of SAR 2.52 billion, at SAR 44 per share. Sameer Jain was appointed Chief Executive Officer effective July 1, 2026, bringing over two decades of leadership experience in retail and consumer businesses.
Facts compiled by Executive Moves from publicly available news and press releases on 10 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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