Johnny Hayek

Johnny Hayek was appointed General Manager of Sariya Information Technology in April 2026, marking a leadership transition at the value-added distributor serving the Middle East and Africa. Hayek brings extensive regional ICT leadership experience and a strong track record in business transformation, team building, and market expansion.

Career History

• Director of Business Development at Optimized Networks Middle East, focused on design, optimization, and operations of converged All IP Network infrastructure
• Founder & Chief Executive Officer at Unit360, a specialized unit focused on virtual tour development
• Strategic Relationship Manager at EXCEED IT Services, focused on developing customer relationships and identifying new business opportunities in the Saudi market
• Partner Success Manager at stemeXe, contributing to streamlining processes and data-driven decision-making
• Account Director at Data Consult, delivering integrated ICT solutions in the Middle East and Africa

In his new role at Sariya, Hayek will lead overall operations in Saudi Arabia and Dubai and drive the company's strategic direction toward becoming a next-generation distribution platform. The transformation is designed to streamline decision-making, enhance agility, and strengthen cross-functional execution, positioning Sariya to better capture emerging opportunities in cybersecurity and digital infrastructure.

What Johnny Hayek could bring to General Manager at Sariya Information Technology: Hayek's demonstrated expertise in business development, strategic relationship management, and ICT transformation positions him to execute Sariya's strategic vision. His track record founding and scaling technology businesses, combined with his regional experience across Saudi Arabia and the broader MEA markets, suggests he can effectively lead operational expansion while strengthening vendor partnerships in high-growth cybersecurity and digital infrastructure verticals aligned with Saudi Arabia's Vision 2030.