Najeeb Hamad Al-Humaid

Najeeb Hamad Al-Humaid was appointed Managing Director and CEO of Fesh Fash Snack Food Production Co. in March 2026, taking the helm of a Saudi Arabia-based entity primarily engaged in snack food production. He is a Partner at Farrelly & Mitchell's Riyadh office, with an excellent track record and expertise in agri-food manufacturing and processing as well as supply chain and risk management.

Highly experienced in working with major international food suppliers, he routinely develops and implements operational and strategic planning initiatives, particularly in challenging environments where supply chain optimisation is difficult to achieve or implement. His breadth of experience extends to strategic planning and implementation of several start-up and expansion manufacturing projects.

Career History

• Senior management roles with major Saudi Arabian companies including OMACO and FIPCO, where he redesigned operational, technical and quality control procedures and practices
• Partner at Farrelly & Mitchell's Riyadh office
• Managing Director and CEO of Fesh Fash Snack Food Production Co. (appointed March 2026)

What Najeeb Al-Humaid could bring to Fesh Fash: With his proven track record in operational redesign, supply chain optimization, and strategic manufacturing expansion at major Saudi industrial players, Al-Humaid is well-positioned to drive efficiency improvements and growth initiatives at Fesh Fash. His deep relationships with government development agencies and international food suppliers provide strategic leverage for market expansion, particularly as the company underwent a capital increase of 50% in 2026 and pursues expansion in the potato products sector.

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