Adam Bates

Overview

Adam Bates joined XION as Chief Marketing Officer in May 2025, tasked with bringing Web3 mainstream by making cryptocurrency an invisible backbone of daily digital life. Fresh off his role as MultiversX's marketing czar, Bates brings proven expertise in translating complex blockchain technology into mass-market appeal.

At Cardano (2020-2022), Bates orchestrated the biggest hybrid marketing event ever, won a Fast Company "Top 10 Most Innovative Companies" nod, and catapulted the brand past Nestlé, BMW and Bitcoin to rank in the top 30 worldwide for fan love. His playbook is to turn XION's vision into a cultural juggernaut and build on its early wins with household names like Uber, BMW, Lego and Amazon.

Career History

• Chief Marketing Officer, XION (May 2025–present)
• Chief Marketing Officer, MultiversX (October 2024–2025)
• Chief Marketing Officer, Input Output/Cardano (2020-2022)
• Creative Director & Brand Consultant, multiple tech and fintech firms (2015-2020)
• Director, BBDO London – oversaw campaigns for Fortune 500 companies including Virgin Airlines, Barclays, Emirates, Lego, Mercedes-Benz, Porsche, and Samsung (11 years)

What Adam Bates could bring to CMO at XION: Bates brings a track record of elevating blockchain brands from niche to mainstream through hybrid events, mainstream media placements, and community engagement strategies that have demonstrated measurable impact on brand value and adoption. His decade-plus experience with Fortune 500 consumer brands combined with recent blockchain expertise positions him to bridge the gap between Web3 and mass-market audiences.