Ziad Melhem

Ziad Melhem is the Chief Executive Officer of CFI Financial Group, responsible for guiding the group's global strategy, enhancing operational performance, and driving expansion across the MENA region and key international markets. Prior to his current role, Ziad served as CFI Group Chief Marketing Officer, where he played a critical role in elevating CFI's brand, launching strategic partnerships, and expanding the group's visibility across global audiences. Ziad brings extensive experience across finance, technology, and business development.

Throughout his career, he has held senior leadership roles within leading trading firms and fintech ventures, with a proven ability to scale operations, transform brand perception, and align innovation with commercial growth. Melhem spent eight years with Amana Capital, initially as Chief Marketing Officer and later as Chief Business Development Officer. Following his tenure at Amana, he and Ahmad Khatib launched Dubai-based Mafhoom Technologies, a company that provides personal finance management tools for Arabic-speaking users. Ziad Melhem attended American University of Beirut.

Career History

• Group Chief Executive Officer, CFI Financial Group (June 2025–Present)
• Group Chief Marketing Officer, CFI Financial Group (Late 2024–June 2025)
• Board Advisor, CFI Financial Group (2022–Late 2024)
• Co-Founder, Mafhoom Technologies (2022–Present)
• Chief Business Development Officer, Amana Capital (2013–2021)
• Chief Marketing Officer, Amana Capital (2013–2017)

What Ziad Melhem could bring to Group CEO at CFI Financial Group: Based on his career trajectory, Melhem brings proven expertise in scaling fintech operations and elevating brand presence in competitive emerging markets. His eight-year tenure at Amana Capital demonstrates deep knowledge of retail FX and CFD broker operations, while his entrepreneurial ventures (Mafhoom, Predicta Labs) showcase capabilities in financial technology innovation. His promotion from CMO—where he was instrumental in positioning CFI as a forward-looking, trusted trading provider—suggests he can drive long-term value creation, client trust, and sustainable growth as CFI expands across MENA and international markets.