Mimoun Assraoui

Mimoun A. Assraoui became Group CEO of Latitude Consultancy Limited in October 2023, replacing Eric Major, who transitioned to Executive Chairman. He is fluent in English, French, Spanish and can speak Arabic and Japanese, bringing a global perspective to the firm's operations overseeing more than 20 offices worldwide.

Assraoui brings strengths in identifying growth opportunities, fostering innovation, and building strong relationships with clients and partners. He brings over 20 years of international banking experience, with more than 15 years dedicated to the Middle East, including senior positions at National Bank of Abu Dhabi, OPES Investments, Invest AD, ABN Amro, and Societe Generale. His expertise spans investment advisory, asset management, structured products, and financial derivatives.

Career history

• Group CEO, Latitude Consultancy Limited (October 2023–present)
• Vice Chairman of Latitude Group and CEO of Latitude Dubai (Q3 2018–present)
• CEO, RIF Trust, which was celebrating its tenth year in the RCBI industry at time of promotion
• Founder, RIF Trust (2013) – expanded from a consultancy specializing in residence and citizenship planning to an industry leader in the Middle East and Africa within six years
• Partner, ALPHA NERO (January 2014–present)

Education: Master's degree in Economics and Finance from the University of Paris I: Panthéon-Sorbonne and a Master of Science from the University of Birmingham.

What Mimoun Assraoui could bring to Latitude Consultancy Limited: Based on his documented track record, Assraoui is well-positioned to drive Latitude's strategic expansion across new markets. His leadership proved instrumental in RIF Trust dominating the Middle East and Africa markets, suggesting capacity to replicate this success globally. His appointment reflects the firm's commitment to nurturing talent from within, indicating deep institutional knowledge and continuity. His multilingual abilities and extensive financial services background position him to deepen client relationships and explore new business opportunities across Latitude's presence in over 20 countries.