Maggie Gauger

Maggie Gauger joined Lululemon as President and Chief Product Officer on October 26, 2026, in a newly created role designed to elevate the company's product creation and brand alignment. The role brings together design, merchandising, footwear, product innovation, and materials science to strengthen Lululemon's end-to-end product creation engine. Gauger is responsible for translating brand strategy into compelling product intended to deeply resonate with Lululemon guests.

Gauger joined Athleta from Nike only last year, where she served as President and CEO of Athleta and held various roles at Nike. At Athleta, she most recently served as President & CEO. She spent more than two decades at Nike, including as Vice President and General Manager of its North America Women's Business.

At Nike, Gauger served as Global Vice President of Direct Acceleration, where the role included leading Nike's Direct Acceleration strategy and portfolio, driving global scale and reshaping the marketplace. In her tenure, she also led Nike's Global Direct Acceleration strategy and held leadership roles across women's performance, including North America Running and Global Tennis. In her role as Vice President and General Manager for Nike's North America Women's Business, Gauger was instrumental in driving a premium marketplace that generated $4.5 billion in annual revenue.

Education and Background: Gauger is a first-generation college student who earned a degree from Oregon State University, where she majored in communications with a minor in Spanish. She completed training in Inclusive & Authentic Leadership: DE&I at Northwestern University. Prior to her corporate career, a recruiter from Meier & Frank department store hired her as a merchandise buyer for the Portland flagship store straight out of OSU, where she stayed five years before moving to Nike, where she spent the next 23 years in merchandising, sales, and leadership roles overseeing entire apparel lines and hundreds of employees.

Career History

• President and Chief Product Officer, Lululemon Athletica (October 2026–present)
• President and CEO, Athleta (August 2025–October 2026)
• Global Vice President, Direct Acceleration, Nike (2022–2023)
• Global Vice President, Marketplace, Nike Partner Go to Market, Nike (2020–2022)
• Vice President and General Manager, North America Women's Business, Nike (2023–2025)

What Gauger could bring to Lululemon: Gauger's appointment signals Lululemon's focus on strengthening its product excellence and brand differentiation. Her 28 years driving product innovation and women's consumer loyalty in the athletic apparel space—including managing Nike's $4.5 billion North America women's marketplace and leading direct-to-consumer acceleration—positions her to elevate Lululemon's product pipeline and operational execution amid intensifying competition in the premium athletic segment.