Elie El Asmar

Elie El Asmar was named Chief Executive Officer of HSBC's new Oman branch in April 2024, which exclusively serves corporate customers. He brings extensive experience of international and corporate banking to this role thanks to over 30 years of service in various roles at HSBC across the Middle East and North Africa, and has served as a country CEO and has successfully grown revenues when leading businesses.

El Asmar emphasizes HSBC's role as the world's leading trade bank facilitating global business flows and as a connector of clients to business and investment opportunities. He has articulated a strategic vision for supporting economic diversification, further developing capital markets, attracting international investment and growing trade corridors within MENAT and beyond.

Career history

• Chief Executive Officer, HSBC Oman (April 2024–present)
• Country Head of Commercial Banking, HSBC Qatar
• Head of Commercial Banking for HSBC in Qatar (appointed 2018), bringing more than 20 years of corporate banking experience
• Interim Head of Global Trade and Receivables Finance (GTRF) for MENAT (2022)
• Various roles across HSBC's Middle East and North Africa operations spanning 30+ years

What Elie El Asmar could bring to HSBC Oman: With over three decades of progressively senior roles across HSBC's MENAT region, El Asmar is well-positioned to establish and scale HSBC's new wholesale corporate banking presence in Oman. His track record of successfully growing revenues under his leadership, combined with his deep expertise in international banking and trade finance, positions him to connect Omani corporations with HSBC's global platform while supporting the sultanate's economic diversification agenda and capital markets development.