Bart Buiring

Bart Buiring is Managing Director, Luxury – Greater China at Marriott International, where he oversees Marriott International's Luxury Group in Greater China, which includes more than 70 hotels and resorts across eight luxury brands. In this role, he leads the luxury business team, spearheading financial growth, operational excellence and exceptional guest experiences while fostering employee engagement and maximising owner returns.

Over the past 24 years, Bart has held leadership roles across Marriott International's Asia-Pacific and corporate offices. From 2020 to 2023, as Chief Sales & Marketing Officer, Asia Pacific, he steered the region's consumer strategy, driving sales, revenue, marketing, loyalty, digital engagement, and customer experience, contributing over USD $13 billion in Rooms and F&B revenue. Prior to that, he was appointed Chief Operations Officer in early 2016, having returned to Asia in 2010 as Vice-President Operations to establish the Asia-Pacific operations division, which includes rooms, F&B, culinary, engineering, spa, IT, and procurement.

Buiring grew up in Roden, Netherlands, and attended hotel school in Maastricht. He holds a Bachelor's degree in Hospitality from Hotel Management School Maastricht and obtained a certificate in Marketing Management from Cornell University. He began his career with Marriott in India as the opening Food & Beverage Director of the JW Marriott Mumbai and moved to the United States in 2008 to serve as Corporate Vice President, Food & Beverage for The Ritz-Carlton Hotel Company.

Career History

• Managing Director, Luxury – Greater China, Marriott International (2023–present)
• Chief Sales & Marketing Officer, Asia Pacific, Marriott International (2020–2023)
• Chief Operations Officer, Asia Pacific, Marriott International (2016–2020)
• Senior Vice President, Lodging Services & Operations – Asia Pacific, Marriott International (2013–2016)
• Corporate Vice President, Food & Beverage, The Ritz-Carlton Hotel Company (2008–2010)
• Opening Food & Beverage Director, JW Marriott Mumbai, India (2001–2008)

What Buiring could bring to Managing Director, Luxury – Greater China: Buiring's transition from regional sales and marketing leadership to luxury-specific portfolio management brings deep expertise in consumer strategy, revenue optimization, and brand storytelling to the Greater China market. His background in F&B operations combined with his track record pioneering purpose-driven travel initiatives like Good Travel with Marriott Bonvoy positions him to elevate authentic, culturally-grounded luxury experiences—a philosophy he articulates as designing localised, authentic experiences that elevate brand storytelling and create deeply meaningful connections between the brand and the guest.