Jamjoom Fashion Trading Company engages in the retail of apparel and fashion products, offering lingerie, nightwear, and ready-to-wear under the Nayomi, Mihyar, and Dream brand names. The company was incorporated in 2023 and is based in Jeddah, Saudi Arabia. Jamjoom Fashion Trading Company operates as a subsidiary of Kamal Osman Jamjoom Trading LLC (KSA).
The company's origins trace back to 1992, when founder and Chairman, Engineer Kamal Osman Jamjoom, opened a single lingerie store named Nayomi to address a market gap for culturally appropriate women's intimate wear in Saudi Arabia. This initial venture evolved into a multi-brand group with the launch of Mihyar, a contemporary menswear brand, in 2012. The company operates a 'concept-to-consumer' business model, controlling brand identity, product design, and strategic direction. Manufacturing is outsourced to third parties, allowing for a capital-expenditure-light and flexible operational structure.
Today, Jamjoom Fashion delivers turnover exceeding SAR 710 million and operates 220 stores across six countries, supported by a diverse workforce of more than 1,100+ professionals representing over 50 nationalities. In September 2025, the Company completed its Initial Public Offering (IPO), and its ordinary shares were listed on the Parallel Market (Nomu) of the Saudi Stock Exchange (Tadawul).
Facts compiled by Executive Moves from publicly available news and press releases on 14 September 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
To upgrade to a Premium Profile reach out to us at info@executive-moves.com.
Are you on the Jamjoom Fashion Trading Co. team?
This is a Light company page, auto-generated from public news coverage. Claim it to verify the company description, add logo and links, and control how your organisation is represented on Executive Moves.
Claim this company →
