Founded in October 2008 in Nanjing, China by Chris Xu, Shein moved its headquarters to Singapore in 2022. The company operates in over 160 countries and has become one of the largest fast-fashion platforms worldwide. Shein's product portfolio includes women's apparel, men's clothing, children's wear, accessories, cosmetics, and home goods.
As of 2024, Shein reported revenue of US$38 billion and employed 16,000+ people. The company employs a customer-driven, on-demand manufacturing model, producing small batches to reduce waste, with an agile supply chain that connects suppliers directly to the platform, enabling rapid product development based on real-time demand. With over 200 million users across 150+ countries and daily product drops in the thousands, Shein has built a gamified shopping experience designed for Gen Z.
Recent Leadership & Strategic Developments
Shein Executive Chairman Donald Tang is set to step down as the fast-fashion retailer moves closer to completing its Hong Kong initial public offering. Shein has received the green light for its long-awaited Hong Kong initial public offering (IPO), following failed earlier attempts in New York and London. In May 2026, Shein acquired Everlane, a direct-to-consumer fashion brand.
Facts compiled by Executive Moves from publicly available news and press releases on 27 August 2026. Spotted an inaccuracy? Email us and we'll review within 1 business day.
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