Sameh Mahmoud Hassan

Sameh Mahmoud Hassan was appointed Chief Executive Officer of Savola Group as of July 1, 2025, one of the MENA region's leading strategic investment holding companies in food and retail. Hassan is a seasoned executive in the FMCG and food industries who brings decades of leadership experience across prominent regional and global organizations. He holds a bachelor's degree in economics from American University in Cairo, Egypt.

Prior to his promotion to Group CEO, Hassan held the position of CEO of Savola Foods Co., a wholly owned subsidiary of Savola Group, since December 2018. Before joining Savola, he held senior positions including Chief Portfolio Officer at Al Faisaliah Group, Chief Operating Officer at Basamh Trading and Industries Group, in addition to almost 20 years in several international roles at Procter & Gamble company. He also serves on the boards of various companies, reflecting his broad industry expertise and strategic leadership.

Career History

• Chief Executive Officer, Savola Group (July 2025–present)
• Chief Executive Officer, Savola Foods Co. (December 2018–present)
• Chief Portfolio Officer, Al Faisaliah Group
• Chief Operating Officer, Basamh Trading and Industries Group
• Multiple international roles, Procter & Gamble Company (approximately 20 years)

What Sameh Hassan could bring to his role as Group CEO at Savola: Under Hassan's leadership of Savola Foods, the group reduced its energy use by 1.8% in 2024 and launched a Flue Gas Desulfurization plant at its Saudi oil facility in 2024 to meet stricter air standards. Drawing on his two decades at Procter & Gamble and prior portfolio and operational leadership roles, Hassan is well-positioned to drive sustainable growth in Savola's food platform while building a scaled and integrated food business with regional and global ambitions.