Osama Ashi

Osama Ashi served as Chief Executive Officer of Modern Mills for Food Products Co., a leading milling and nutrition company based in Saudi Arabia. His contract was mutually terminated by the board on February 22, 2026, for health reasons, effective immediately. During his tenure, Ashi oversaw the company's achievement of approximately 24% market share in 2022, compared to 20% a year earlier, representing the highest increase in market share compared to peers. The company's institutional IPO offer was oversubscribed by approximately 127 times, pricing shares at the top end of the set price range, with retail offer subscription coverage of 21.9 times, and Modern Mills recorded the highest increase in flour market share among milling companies since 2022 and leads the animal feed market.

Engineer Ashi led the company's strong financial performance and outlined ambitious growth strategies for market expansion and advancement. His growth strategy included expanding market share, investing in technology and talent, diversifying the product portfolio, and venturing into new markets. Ashi attributed the company's success to its exceptional equity story, operational excellence, and strategic vision, positioning Modern Mills as a market leader in key product categories and vital contributor to the kingdom's food security.

Career history

• CEO, Modern Mills for Food Products Co. (until February 2026)
• CEO, Feed Division, Arabian Agricultural Services Company (ARASCO) (to 2020)
• Vice President, Sales and Marketing, Arabian Agricultural Services Company (ARASCO) (to 2016)

Education

Ashi holds a Master's Degree in Business Administration from Johns Hopkins University (2011), a Master's Degree in Agricultural Economics from King Saud University (2009), and a Bachelor's Degree in Agricultural Economics from King Saud University (2003).

What Osama Ashi could bring to his role as CEO at Modern Mills: Ashi's extensive background spanning two decades in Saudi Arabia's food and agricultural sectors, combined with his advanced degrees in business administration and agricultural economics, positioned him to drive operational excellence and strategic growth. His demonstrated expertise in market expansion, technology investment, and stakeholder communication—evidenced by Modern Mills' successful IPO and market leadership—indicated his capacity to navigate complex business challenges, foster innovation, and contribute meaningfully to Saudi Arabia's food security objectives under Vision 2030.