Erin Pryor

With over 20 years of experience across the finance, banking and media industries, Pryor has a proven track record of success in organizations ranging from start-ups to Fortune 100 companies. Her expertise lies in transforming marketing strategy, optimizing marketing operations and enhancing client experiences through innovative approaches. Pryor is actively involved in various industry associations and is a sought-after speaker on topics related to marketing strategy, the shifting CMO role and women in leadership.

Prior to joining First Horizon, she directed the brand and go-to-market strategy for USAA Bank. Her previous positions included vice president, integrated marketing at United Capital Financial Advisers and director of marketing at Opus Bank. Since joining First Horizon, she has led the integration of marketing, product and client experience functions, driving initiatives that align strategy with measurable outcomes.

Pryor holds a Bachelor of Arts degree in communications and journalism from Southern Methodist University. Additionally, she has completed certification in Finance for Executives from Kellogg, Leading Strategic Growth from Columbia Business School, and Artificial Intelligence: Implications for Business Strategy from MIT Sloan School of Management. In 2024, Pryor received recognition from American Banker as part of The Most Powerful Women in Banking™ Top Teams and as one of the Memphis Business Journal's Super Women in Business.

Career History

• Senior Executive Vice President, Chief Marketing and Experience Officer at First Horizon Bank
• Executive Director, Retail Bank Marketing at USAA
• Vice President, Integrated Marketing at United Capital Financial Advisers
• Director of Marketing at Opus Bank

What Pryor could bring to her role at First Horizon: Drawing from her track record of leading the integration of marketing, product and client experience functions and her enterprise-wide Salesforce CRM transformation, Pryor continues to drive data-informed marketing strategy and customer-centric innovation for First Horizon. Her background in both startup and Fortune 100 environments positions her to scale First Horizon's marketing infrastructure while maintaining agility in regional market execution.