Margaret Cabell

Margaret Cabell has been named Chief Sales Officer of Brookdale Senior Living effective June 15, 2026. Cabell brings extensive experience in sales leadership, relationship development, and strategic growth, along with a strong passion for serving seniors and supporting the teams who care for them every day. With over 25 years of leadership experience in the senior living industry, Cabell returns to Brookdale where her career trajectory shaped the company's sales and operational capabilities across multiple regions.

Career history

• Chief Community Relations Officer and Head of Sales, A Place for Mom (2024-2026)
• Chief Executive Officer, Harmony Senior Services (2022-2024)
• Chief Sales and Marketing Officer, Harmony Senior Services (2020-2022); in this role, she helped overhaul the company's digital marketing shortly after the pandemic
• Divisional Vice President of Sales and Marketing, Brookdale (approximately 2018-2020)
• Regional Director of Sales and Divisional Director of Sales, Brookdale
• Programs Director and Executive Director, American Retirement Corporation (before 2006)

Cabell is originally from Richmond, Virginia, and has an undergraduate degree from The College of William and Mary and a graduate degree from George Washington University. She also serves on the board of the Cabell Foundation, a nonprofit in Richmond, Virginia. Cabell is an active civic leader and was recently inducted into the McKnight's Women of Distinction Hall of Honor in recognition of her leadership and impact in the senior living industry.

What Margaret Cabell could bring to Chief Sales Officer at Brookdale Senior Living Inc.:

Margaret Cabell's appointment as CSO positions her to leverage her 25+ years of industry expertise and deep familiarity with Brookdale's operations and culture. During her tenure at Brookdale, she led the sales and marketing efforts for more than 240 communities, giving her intimate knowledge of the company's portfolio and market positioning. Her recent experience as CEO at Harmony, where she modernized digital marketing post-pandemic, combined with her Chief Community Relations role at A Place for Mom, suggests she brings contemporary customer-focused sales strategies and partnership expertise to improve Brookdale's competitive positioning and revenue growth across its portfolio.

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