Haglöfs designs, develops and markets clothing, shoes and hardware for outdoor use from its head office in Alvik, Stockholm, Sweden. Founded in 1914 by Wiktor Haglöf, Haglöfs is a leading outdoor performance brand that designs, develops and markets clothing, footwear and hardware products which are sold in 28 countries. Haglöfs is sold in 28 markets via: Wholesale (direct accounts as well as through distributors), has e-commerce in 13 countries, and runs 12 own stores.
In 2022, the company sold products for SEK 976 million and had 238 employees worldwide, of which 190 were in Sweden. Haglöfs does not own any factories, but collaborates with a network of over 90 material suppliers and manufacturers of clothing, footwear and hardware across 17 countries.
Recent Leadership News
- Haglöfs Promotes Chief Commercial Officer Andreas Lorenz to CEO After Daniels' Brief Tenure, November 2025.
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